| Profil: |
Bijou Brigitte modische Accessoires AG is a leading European fashion jewelry and accessories company founded in 1963 and headquartered in Hamburg, Germany. It specializes in designing, manufacturing, importing, and retailing a vast array of trendy and affordable products, including necklaces, earrings, bracelets, rings, silver jewelry, designer collections like Senso di Donna and LOOKS by Wolfgang Joop, gemstones, children's items, and complementary accessories such as hair accessories, scarves, handbags, sunglasses, watches, and more—with over 9,000 to 10,000 articles in its portfolio. The company operates around 913 owned stores across 18 countries, including Germany, Austria, France, Italy, Spain, Poland, and Saudi Arabia, plus nearly 600 concessions in department stores and a robust online shop presence. Targeting primarily fashion-conscious female customers with seasonal collections for spring/summer, autumn/winter, and special occasions like Christmas and Valentine's Day, it emphasizes value, variety, and innovation in the consumer cyclical sector's luxury goods and apparel accessories retail industry. Employing approximately 3,593 people under CEO Roland Werner, Bijou Brigitte modische Accessoires AG maintains strong customer engagement through its BB Club loyalty program and plays a key role in accessible fast fashion jewelry across Europe.
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