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YETI Holdings, Inc. is a consumer products company that designs, markets, retails, and distributes premium outdoor recreation goods under the YETI brand. The company focuses on durable, high-performance products used for camping, fishing, hunting, travel, and everyday outdoor lifestyles. Its portfolio spans hard and soft coolers, insulated drinkware, storage solutions, travel bags, backpacks, luggage, outdoor chairs, blankets, dog bowls, and a range of branded apparel and accessories.
YETI Holdings, Inc. serves both wholesale and direct-to-consumer channels, selling through independent outdoor, hardware, sporting goods, and farm and ranch retailers, as well as its own e-commerce platform and branded retail stores. The company operates across multiple international markets, including the United States, Canada, Australia, New Zealand, Europe, and parts of Asia, positioning its products within the broader leisure and outdoor recreation segment of consumer discretionary goods. Founded in 2006 and headquartered in Austin, Texas, YETI Holdings, Inc. plays a recognized role in the market for premium outdoor gear and drinkware.
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