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26.03.26 - 13:42
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Xnurta Appoints Former WPP Commerce Executive Luis Pedro Martinez as Managing Director, Europe (Business Wire)
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London-based hire signals continued global expansion and dedication to empowering agencies to combine human control with AI-driven innovationBELLEVUE, Wash.--(BUSINESS WIRE)--Xnurta, the award-winning agentic AI-powered advertising platform in retail media, today announced that Luis Pedro Martinez has joined the company as Managing Director, Europe, based in London.
Martinez brings more than 15 years of experience across technology, retail media, and agency leadership, most recently serving as a VP at WPP Media UK. His appointment marks a significant step in Xnurta's international expansion and deepens its engagement with global brands and agency partners navigating the shift toward AI-driven advertising.
“At Xnurta, we're focused on building the future of retail media through AI,” said Kashif Zafar, CEO of Xnurta. “Luis brings a rare combination of deep technical expertise and hands-on experience scaling commerce within global agencies. As brands and agencies look to move faster and operate more ...
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