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12.01.26 - 09:18
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JD Sports plans to let shoppers buy through AI platforms (The Guardian)
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Retailer to allow 'one-click purchases' through assistants such as ChatGPT and Microsoft Copilot, beginning in USBusiness live – latest updatesJD Sports has said it plans to allow customers to directly buy its products through AI platforms without leaving the apps.The British trainer and sportswear company will allow “one-click purchases” through platforms such as ChatGPT and Microsoft Copilot, as big retailers attempt to keep up with AI-powered shopping. Continue reading......
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08.01.26 - 16:36
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PUMA Appoints Nadia Kokni as Vice President Global Brand Marketing (Business Wire)
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HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has appointed Nadia Kokni as Vice President, Global Brand Marketing, effective January 1, 2026. Nadia joins PUMA's global leadership team and reports directly to Chief Brand Officer Maria Valdes.
In her new role as PUMA's most senior global marketing leader, Nadia will oversee brand marketing strategy, brand marketing creative direction, integrated marketing and communication globally. Her appointment comes as PUMA accelerates its global brand ambition and sharpens storytelling around its product icons and innovation pipeline.
Nadia brings deep international experience shaping and transforming leading global brands across the sport, fashion and lifestyle industries. She has held senior leadership roles at JD Sports, H&M, adidas, Tommy Hilfiger, and most recently at Hugo Boss as Senior Vice President of Global Marketing & Communications, where she spearheaded large-scale brand transformation and digital acceleration.
“Nadia is a world-class ...
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08.01.26 - 16:36
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PUMA ernennt Nadia Kokni zur Vice President Global Brand Marketing (Business Wire)
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HERZOGENAURACH, Deutschland--(BUSINESS WIRE)--Das Sportunternehmen PUMA hat Nadia Kokni mit Wirkung zum 1. Januar 2026 zur Vice President Global Brand Marketing ernannt. Sie wird in dieser Rolle direkt an Chief Brand Officerin Maria Valdes berichten.
In ihrer neuen Funktion als globale Marketingleiterin von PUMA wird Nadia die weltweite Brand-Marketing-Strategie, die kreative Ausrichtung des Brand-Marketings sowie das integrierte Marketing und die Kommunikation leiten. Ihre Ernennung erfolgt zu einem Zeitpunkt, an dem PUMA seine globalen Markenambitionen vorantreibt und das Storytelling rund um seine Produkt-Ikonen und Innovationen schärft.
Nadia bringt umfassende internationale Erfahrung in der Gestaltung und Transformation führender globaler Marken in den Bereichen Sport, Mode und Lifestyle mit. Sie hatte leitende Positionen bei JD Sports, H&M, adidas, Tommy Hilfiger und zuletzt bei Hugo Boss inne, wo sie als Senior Vice President of Global Marketing & Communications tätig war. In dieser Rolle hat si...
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