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Under Armour, Inc. is a sportswear company that designs, develops, markets, and distributes performance apparel, footwear, and accessories for men, women, and youth. Its product range includes training and athletic clothing, sports bras, outerwear, running and training shoes, and equipment designed for activities such as fitness, team sports, running, and outdoor performance. The company serves consumers through direct-to-consumer channels, including brand stores and digital commerce, as well as wholesale retailers and distribution partners. Under Armour, Inc. operates across North America, Europe, the Middle East and Africa, Asia-Pacific, and Latin America, connecting its products with athletes, active consumers, teams, and sporting communities worldwide. The brand occupies a distinctive position in the global athletic-wear market by combining technical materials, functional design, and performance-focused branding across apparel, footwear, and accessories. Headquartered in Baltimore, Maryland, Under Armour, Inc. participates in the broader consumer discretionary and sporting-goods sectors.
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