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Under Armour Inc. is a leading developer, marketer, and distributor of branded athletic performance apparel, footwear, and accessories for men, women, and youth. The company specializes in innovative products designed to enhance athletic performance, including compression, fitted, and loose fit apparel types, as well as footwear for running, training, basketball, cleated sports, recovery, outdoor, and casual applications. Its accessories lineup features gloves, bags, headwear, and socks, complemented by brand licensing and digital subscription services. Under Armour Inc. powers one of the world's largest digitally connected fitness and wellness communities, offering performance solutions that advance human athletic capabilities. It serves consumers through wholesale and direct-to-consumer channels, including company-owned stores and e-commerce, with a geographic focus on North America, Europe, the Middle East, Africa, Asia-Pacific, and Latin America. Founded in 1996 and headquartered in Baltimore, Maryland, Under Armour Inc. plays a significant role in the global sportswear market by emphasizing moisture-wicking technologies and performance-driven innovations.
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