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22.07.26 - 15:06
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Poppi Co-Founder Allison Ellsworth Signs with WME (Business Wire)
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From Farmer's Market to PepsiCo — the Brand Builder Behind One of Gen Z's Most Iconic Drinks Is Just Getting StartedAUSTIN--(BUSINESS WIRE)--Allison Ellsworth, co-founder of poppi and one of the most recognized names in consumer brand building, has signed with WME for representation across all areas including television, digital, speaking, brand partnerships, and film.
Ellsworth's story is one of the most compelling in modern entrepreneurship. What started as a prebiotic soda sold at a Texas farmer's market became one of the fastest-growing and most culturally relevant beverage brands of the last decade, a brand that didn't just sell drinks, but helped turn gut health from a niche wellness concept into a full-blown cultural obsession. Last year, she and her husband Stephen sold poppi to PepsiCo for $1.95 billion. Before that, she made history on Shark Tank, first as a founder who landed a deal, then as the first founder to get a deal ever to return to the other side of the table.
With nearly 150,00...
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