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23.03.26 - 12:00
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Molson Coors Welcomes Monaco Cocktails to its U.S. Beyond Beer Portfolio (Business Wire)
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Founded in 2012, Monaco stands as the #1 independently owned ready-to-drink (RTD) singles cocktail brand in the U.S.
With 5% market share of RTD singles, the brand is expected to complement Molson Coors' strategic growth plansCHICAGO--(BUSINESS WIRE)--Molson Coors Beverage Company ("Molson Coors" or “the Company”) (NYSE: TAP, TAP.A), the brewer behind leading brands like Coors, Miller, Blue Moon, Peroni U.S., Fever-Tree U.S. and Topo Chico Hard, today announced the acquisition of Atomic Brands, Inc., maker of Monaco Cocktails (“Monaco”), a pioneering ready-to-drink (RTD) brand known for combining bold flavors and quality with convenient packaging that's ready when you are.
Launched in 2012, Monaco helped ignite the RTD cocktail category and popularized the concept of canned cocktails for big nights, high-intensity sports and live events, drawing consumers to the brand and its flavorful lineup of modern classics like Citrus Rush, Watermelon Crush, Lime Crush, Black Raspberry and more.
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