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01.07.26 - 16:12
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No console-flation: how the thirst for AI chips is sending games console prices soaring (The Guardian)
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AI datacentres, memory scarcity and factory capacity are costing consumers –and console makers• Don't get Pushing Buttons delivered to your inbox? Sign up hereIt was once a truth universally acknowledged that an ageing console in possession of good revenue must be in line for a price reduction. Those days may be over. In March, Sony announced a price increase of £90 for the PS5, while last month Microsoft informed gamers that it would be charging at least £75 more for the Xbox Series S and X consoles from August. All three were first released back in 2020. The Switch 2 will also be more expensive globally from September.The main culprit, of course, is AI, or more specifically the exploding demand for semiconductors and memory to power datacentres. Console manufacturers could once source these components cheaply, but now they're in high demand and manufacturers can't keep up, so deals are being struck. “Initially, the wave of price increases seen in gaming were driven by tariffs imposed by Donal...
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29.06.26 - 20:57
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A $1,000 Playstation 6? Sony Won′t Sell "At Significant Losses" Anymore (ZeroHedge)
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A $1,000 Playstation 6? Sony Won't Sell "At Significant Losses" Anymore
The PlayStation 6 is shaping up to launch during one of the most challenging periods in recent consumer electronics history. Soaring prices for key components - particularly RAM and high-speed SSDs - have pushed the estimated component cost for the next-generation console close to $1,000, according to recent analysis. Combined with Sony's latest comments to investors, this suggests that a significantly higher launch price than many had hoped for is no longer out of the question.
In a recent investor Q&A session noted by Wccftech, Sony made its position clear: the company does not intend to sell hardware at a substantial loss. A representative stated that absorbing all recent component cost increases is “not realistic,” noting that Sony has already implemented selective price increases outside Japan, as detailed in Sony's official investor briefing. Importantly, the company reported that these adjustments h...
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