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22.07.26 - 12:24
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Sporting Risk Expands Promotional Markets Portfolio with Enhanced SureSub Offering (Cision)
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Sporting Risk has expanded its Promotional Markets portfolio with the launch of what it describes as the industry's broadest range of SureSub player prop markets, now available through the Sportradar Unified Odds Feed.
SureSub automatically transfers eligible player prop selections to a replacement player if the original selection is substituted, extending the life of the bet and giving customers more opportunities to win while remaining engaged throughout the match. Operators can also customise the feature's branding and name to align with their sportsbook offering.
The launch...
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