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Helen of Troy Limited is a global consumer products company that designs, develops, and markets branded goods for home, outdoor, beauty, and wellness use. Its portfolio includes well-known brands such as OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June. The company’s product assortment spans kitchen tools, food storage, beverageware, hydration gear, backpacks, hair styling appliances, grooming tools, personal care items, and home comfort products such as humidifiers, air purifiers, fans, and water filtration systems. Helen of Troy serves a broad range of retail, e-commerce, wholesale, and direct-to-consumer channels across multiple international markets. The company operates through two reportable business segments, Beauty & Wellness and Home & Outdoor, with a focus on consumer brands that combine practical utility, design, and everyday household functionality.
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