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31.01.26 - 10:03
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"Leader Turned Follower": Lululemon′s See-Through Legging Fiasco Exposes Brand Drift (ZeroHedge)
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"Leader Turned Follower": Lululemon's See-Through Legging Fiasco Exposes Brand Drift
Lululemon Athletica has drifted from its core strength in premium, high-quality yoga pants, chasing trends and fast product cycles. Competitors such as Alo Yoga and Vuori are quickly taking market share, while Lululemon has seen quality lapses, culminating in the botched launch of its "Get Low" tights earlier this month.
Bloomberg reports that Chief Brand and Product Activation Officer Nikki Neuburger told hundreds of employees at a meeting last week and in a video shared with staff worldwide that customers were not wearing the new $108 Get Low tights correctly.
Neuburger said that customers who bought the new controversial leggings, which some customers claim were see-through and "not squat proof," must size up and wear skin-toned underwear before putting on Get Low tights.
Neil Saunders, managing director of GlobalData, was quoted by Bloomberg as saying that Neuburger's memo to staff blaming customers for...
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25.01.26 - 20:48
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Why Lululemon Isn′t Measuring Up for Its Customers (Bloomberg)
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Just days after launching its "Get Low" legging collection, Lululemon temporarily paused its online sales after customers complained that the product is not "squat proof." The leggings are available for sale again online with disclaimers advising buyers to size up and pair with skin-tone underwear.
Max Chafkin and Stacey Vanek Smith break down the company's latest setback on the Everybody's Business podcast. (Source: Bloomberg)...
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24.01.26 - 15:01
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Lululemon’s 50% Decline May Be Over as Reddit Sentiment Shifts To “Buy Now” (24/7 Wall St.)
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Shares of Lululemon (NASDAQ:LULU) are trading at $192.47 after a brutal 50% decline over the past year, but retail investors on Reddit and X are signaling a shift in sentiment. Recent data shows social sentiment climbing to 73 out of 100, up sharply from neutral readings of 50-58 just days earlier. The catalyst is e ... Lululemon's 50% Decline May Be Over as Reddit Sentiment Shifts To “Buy Now”
The post Lululemon's 50% Decline May Be Over as Reddit Sentiment Shifts To “Buy Now” appeared first on 24/7 Wall St.....
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