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28.10.26 - 18:48
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AI Can Unlock More Creativity in Video Games, Says Ex-EA Executive (Bloomberg)
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AI will help boost video game quality, allowing developers to be more creative and deal with issues like old code, says Bing Gordon, a founding executive at Electronic Arts and former chief product officer at Kleiner Perkins. He joins Ed Ludlow on “Bloomberg Tech" to discuss his new book, "Everybody Wins: What Games Teach Us About Making Products People Love." (Source: Bloomberg)...
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15.10.26 - 17:12
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Smadex Appoints Former Angry Birds Marketing Leader Luis de la Cámara as Chief Marketing Officer (Business Wire)
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Veteran games marketer crosses from the buyer side to a high-growth AdTech company, to supercharge Smadex's market position as a leader in CTV & Mobile Advertising.BARCELONA, Spain--(BUSINESS WIRE)--Smadex, a leading performance advertising engine that helps the world's top app marketers grow across Mobile and Connected TV (CTV), today announced the appointment of Luis de la Cámara as Chief Marketing Officer.
De la Cámara joins Smadex, a business unit of Entravision, from Rovio Entertainment (SEGA), the global entertainment company behind Angry Birds, where he served as Vice President of Global Marketing for 5 years and as a member of the leadership team.
Initiating his career at Electronic Arts, de la Cámara brings two decades of tier-1 gaming leadership to Smadex, spanning key commercial and marketing roles across 2K Games, Gameloft, King, Scopely, and Rovio. Throughout his career, he has led teams across AAA console gaming to free-to-play mobile gaming, stewarding iconic global intellectual proper...
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