Foren & Soziale Netzwerke zur TONIES Aktie

 

Tonie BOX What's it all about? tonies SE in November obtained a stock market listing via a SPAC transaction. While still relatively unknown in capital markets, its products, the audio player Toniebox and the complementary Tonies figurines, are very well known among kids aged 3 to 8. The business model of tonies is characterized by a lock-in of customers and positive network externalities: once the Toniebox has made its way into the children's room, kids exert constant and irresistible pressure to acquire more content in the form of Tonies. And the more friends own a toniebox, the higher the value of the own toniebox, because the tonies can be swapped, traded, carried along to a visit or sleepover etc. As a result, tonies competitive position is almost untouchable once the installed base has reached critical mass, as in the DACH region. The rollout into other geographies is under way, and first results are very encouraging. Thus purely organic sales growth rates above 40% are highly plausible for the next ye