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27.06.26 - 04:00
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CU in China: Why South Korean retail giant is adopting ′online first′ strategy (SCMP)
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South Korean convenience store giant CU has been testing the waters in China with a limited online trial operation, marking a different approach from other multinational brands that bet big on physical outlets.
The brand, operated by BGF Retail which has around 18,600 stores in South Korea, is being cautious to start with. Together with its Chinese partner Ningshing Ubay, it is only selling 11 products on e-commerce platform Tmall under Alibaba Group, which also owns the South China Morning......
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