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02.06.26 - 15:06
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VU Custom Acquires YR ID to Strengthen Leadership in End-to-End Product Customization Software (Business Wire)
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Combined capabilities support growing demand for scalable customization experiences across industries and channelsNEW YORK--(BUSINESS WIRE)--VU Custom, a leading end-to-end product customization software platform for consumer product brands, today announced it has acquired YR ID, a software platform powering online, retail, and live product customization experiences for global brands. The transaction brings together two complementary software businesses serving the rapidly growing demand for customization infrastructure across industries, sales channels, and production environments.
VU Custom provides a scalable end-to-end software platform that takes brands from front-end visualization through product administration and order delivery to the factory, serving brands including Bauer Hockey, Vera Bradley, New Balance, BrüMate, and many others.
YR ID adds deep enterprise experience in fashion, sportswear and consumer product customization, serving brands including EssilorLuxottica and Ralph Lauren, with pro...
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