|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
22.01.26 - 04:06
|
Commentary: post-CES global expansion strategies for Chinese brands like TCL and Lenovo (Digitimes)
|
|
|
CES 2026 made it clear that Chinese brands are entering the global consumer electronics industry through concrete operating results. Its leaders are no longer stopping at exposure but are beginning to pursue deeper brand building and market management. From TCL Electronics' plans to form a joint venture with Sony, to Lenovo operating CES almost on par with top-tier international brands, what these moves reflect is not simply an effort to amplify marketing presence. It is a test of whether companies have the product strength, supply chains, and long-term investment capacity required to support global expansion....
|
|
|
|
|
|
|
|
|
|
|
|