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25.07.25 - 20:12
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Mexican Beer Sales Go Flat, American Brands Fizz As Trump Tightens Border (ZeroHedge)
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Mexican Beer Sales Go Flat, American Brands Fizz As Trump Tightens Border
While the Biden administration was letting tens of millions of illegal aliens into the country, Mexican beer - specifically Modelo Especial - became the best-selling beer in the United States. Now, as US Immigration and Customs Enforcement (ICE) conducts arrests amid a mass deportation push, sales of Mexican beer, including Modelo, Pacifico and Corona, are plummeting as US brands are back on the rise.
In April, Constellation Brands (which owns said Mexican beers) CEO Bill Newlands said that Hispanic consumers are spending less due to their concerns over Trump's immigration policies and possible job losses in industries which have high Latino employment. In fact, during an earnings call earlier this month, Newlands specifically noted that ICE raids are making it difficult to predict consumer behavior.
To wit, Constellation missed on both earnings and revenue estimates in the 2nd quarter - which said that roughly hal...
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