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08.10.26 - 21:38
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Apple CEO Ternus Faces First Big Test As Bernstein Finds Soft US iPhone 18 Pro Demand (ZeroHedge)
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Apple CEO Ternus Faces First Big Test As Bernstein Finds Soft US iPhone 18 Pro Demand
John Ternus' first big test at Apple is launching the premium iPhone 18 lineup and the likely delayed iPhone Duo, which reportedly faces production difficulties ahead of its October launch.
The latest sign of iPhone demand came Monday from Bernstein technology analyst Mark Newman, who said global iPhone sales rose in August, extending an 18-month streak of annual volume growth, though early demand indications for the new premium 18 Pro lineup softened in the US and several other major markets.
"Initial market feedback on iPhone 18 Pro & Pro Max is mixed vs. the 17 lineup. In the US, Pro & Pro Max demand is down low single digits YoY with Pro waiting times shorter vs. Pro Max were longer. China, however, saw launch week sales up 12% YoY. Other regions were mixed," Newman wrote in the note.
Global iPhone sales rose 7% from a year earlier, while revenue increased 13%, supported by a 6% increase in av...
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