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06.06.26 - 10:30
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How a Starbucks marketing stunt spiralled into mass boycotts in South Korea (The Guardian)
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A botched tumbler promotion on the anniversary of a pro-democracy massacre unleashed a boycott, police investigation and political firestormIt was a PR nightmare: customers smashing Starbucks branded tumblers and mugs as fans deleted loyalty apps and cashed out prepaid balances. Amid the uproar, government ministries cut ties with the coffee chain and apology notices were pasted on Starbucks stores across South Korea.The initial shock may have passed, but the anger remains. Continue reading......
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13.09.25 - 00:12
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Will Open Stores in South Korea, Singapore: Chipotle CEO (Bloomberg)
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Chipotle Mexican Grill Inc. is venturing into Asia for the first time, with plans to open locations in South Korea and Singapore in 2026. Chief Executive Officer Scott Boatwright tells Romaine Bostick and Katie Greifeld on "The Close" he expects international markets to become the next layer of growth beyond North America that'll support the brand in the long term. (Source: Bloomberg)...
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