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Tobii AB is a Swedish technology company specializing in the development, manufacturing, and provision of eye tracking and attention computing solutions across diverse industries worldwide. Founded in 2001 and headquartered in Stockholm, it pioneered the world’s first plug-and-play eye tracker and has established itself as a global leader with operations in 16 countries across Asia, Europe, and North America, supported by approximately 650 employees. The company operates through three key business segments: Products & Solutions, which delivers hardware, software, and services for advanced research, immersive gaming, advertising optimization, and consumer applications; Integrations, offering compact platforms and peripherals for OEMs in extended reality, education, personal computers, healthcare, and assistive technology; and Autosense, providing driver and occupant monitoring systems to enhance vehicle safety and in-cabin experiences. Leveraging core technologies powered by artificial intelligence, machine learning, and computer vision, Tobii AB decodes eye movements, head poses, and human intent to advance human-computer interaction in scientific research, automotive, gaming, and behavioral analysis. With over 1,000 patents, it serves thousands of enterprises, including major tech and automotive OEMs, driving innovations that capture and interpret human attention.
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