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Dustin Group AB is a Sweden-based holding company specializing in the online distribution of information technology products and services across the Nordic and Benelux regions. Founded in 1984 as a mail-order business for computer accessories in Stockholm, it pioneered early e-commerce in Scandinavia by the mid-1990s, evolving into a leading B2B IT reseller serving small and medium-sized businesses (SMB), large corporate and public sectors (LCP), and business-to-consumer (B2C) customers. The company offers a broad assortment including hardware like laptops, smartphones, servers, and peripherals from brands such as HP, Dell, Apple, Cisco, and Microsoft, alongside software, cloud solutions, device lifecycle services, configuration, deployment, and managed services. With approximately 2,115 employees and fiscal 2024 sales totaling around 23-24 billion SEK, primarily from the Netherlands, Sweden, Norway, Denmark, Finland, and Belgium, Dustin Group AB drives digital procurement through high-velocity online platforms, transparent pricing, and strong vendor partnerships. Listed since 2015, it plays a key role in streamlining IT procurement for enterprises and public sectors amid hybrid work, security, and cloud transitions.
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