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Midsona AB Class B shares represent ownership in Midsona AB, a Sweden-based consumer goods company specializing in the development, production, and marketing of healthy, sustainable food and wellness products. The company focuses on plant-based, vegetarian, natural, and organic items, including grains, nuts, seeds, dried fruits, pasta, rice, oils, teas, dietary supplements, and vegan beauty care, marketed under prominent brands such as Urtekram, Kung Markatta, Davert, Friggs, Helios, Earth Control, Happy Bio, Vegetalia, and Celnat. Organized into three divisions—Nordics, North Europe, and South Europe—Midsona operates across Sweden, Denmark, Norway, Finland, Germany, France, Spain, and other European markets, with sales through pharmacies, grocery stores, health food retailers, and online channels. Founded in 1892 and headquartered in Malmö, Midsona emphasizes sustainability, targeting net-zero emissions by 2045, a commitment validated by the Science Based Targets initiative and honored with CDP’s top ‘A’ rating for climate strategy. Class B shares, entitling holders to one vote each, play a key role in the company’s equity structure within the food processing and wellbeing products sector, supporting its mission to promote health for people and the planet through innovation and responsible practices.
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