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25.03.26 - 01:39
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Bud Light & Budweiser Continue To Struggle As Dylan Mulvaney Ad Disaster Nears Three-Year Mark (ZeroHedge)
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Bud Light & Budweiser Continue To Struggle As Dylan Mulvaney Ad Disaster Nears Three-Year Mark
Ahead of next week's three-year anniversary of Anheuser-Busch's most epic marketing ad blunder ever, the Bud Light backlash remains intact and should serve as a case study for generations in how far-left wokeism in corporate America can destroy decades of brand-building overnight.
What began as a viral TikTok promotion featuring Dylan Mulvaney, a man pretending to be a woman, has since become one of the clearest examples of self-inflicted brand suicide in recent consumer history. The latest beer trends from Goldman suggest the brand has yet to fully recover nearly three years later.
In the latest beer trends report, a team of Goldman analysts led by senior consumer analyst Bonnie Herzog tapped its beer distributor contacts, representing around 60 distributors - or roughly 170,000 retail outlets and about 28% of total U.S. outlets that sell alcohol - and found continued dismal Bud Light consumptio...
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23.03.26 - 14:06
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Southern Glazer′s Wine & Spirits to Acquire Eagle Rock Distributing Co. (Business Wire)
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MIAMI & DALLAS--(BUSINESS WIRE)--Southern Glazer's Wine & Spirits (Southern Glazer's)—the world's preeminent distributor of beverage alcohol—today announced that it has reached an agreement to acquire substantially all the assets of Eagle Rock Distributing Co.'s (Eagle Rock) Colorado operations, a leading total beverage distributor in Colorado.
Expected to close in the summer of 2026, the transaction presents a powerful opportunity to distribute Anheuser-Busch's full product portfolio currently sold in Colorado—from its industry-leading beer brands, including Michelob ULTRA, Busch Light, Budweiser, and Bud Light, to its fast-growing hard beverages, including Cutwater Spirits, NÜTRL Vodka Seltzer, and BeatBox Beverages, to its new energy drink line, Phorm Energy—along with Tilray Brands, Sazerac Company, and a range of brands from additional suppliers.
“This acquisition enables Southern Glazer's to significantly expand its total beverage distribution in Colorado by adding high profile bran...
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18.02.26 - 05:00
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Budweiser and Heineken face polar opposite fates in China as punters favour home comforts (SCMP)
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The world's two largest brewers faced starkly diverging realities in China in 2025 and rather than it being about taste or popularity, the contrast appears to largely boil down to a shift in the nation's drinking habits, sparked – in part – by the economic downturn.
During the year, Budweiser Brewing APAC, the Asian subsidiary of the Belgian beer giant Anheuser-Busch InBev, posted its biggest decline in profit growth since 2020, with the company's CEO Yanjun Chen stating last week, “Our......
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06.02.26 - 07:42
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Bald eagles and Lynyrd Skynyrd: is Budweiser′s all-American Super Bowl ad serious? (The Guardian)
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Featuring an unlikely animal friendship, the commercial boasts enough patriotic iconography to verge on self-parodyThree years after its sister brand, Bud Light, faced a rightwing boycott over a transgender spokesperson, Budweiser's new Super Bowl ad, American Icons, contains absolutely nothing that could be mistaken for social progress. Instead, it features an unlikely friendship between two animals whose blood runs red, white and blue: a bald eagle and a Clydesdale horse, the Budweiser icon. An adorable foal trots out of a barn, and the viewer is injected with a single minute of American iconography so pure that it would make Lee Greenwood nauseous.The horse meets a struggling baby bird who gets caught in the rain, prompting the horse to stand over the bird as a roof. The pair become pals and grow up together, the bird riding on the horse's back as it grows larger. It falls off a few times, but, like George Washington at Valley Forge, it never gives up. Finally, the horse jumps over a log while the bi...
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17.12.25 - 23:51
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AI Won′t End Marketing, It Will Elevate It To Its Full Potential (ZeroHedge)
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AI Won't End Marketing, It Will Elevate It To Its Full Potential
Authored by Mark Penn via RealClearMarkets,
For decades, marketers have been chasing the holy grail of marketing – the perfect ability to get the right ad to the right person at the right time in an effortless fashion. Before AI, this was never really possible. We moved from radio advertising to linear TV to digital, each time getting closer to the holy grail but missing the mark on truly effective marketing. Now with AI-based advertising, this perfect ability is finally possible.
Marketing used to be about brand building. The original intent of virtually all advertising was to build a brand people would recognize and ask for when they went into the store – becoming a household name akin to Kellogg's or Dove or Budweiser. The advent of radio revolutionized reach beyond print ads, but brands were speaking to millions without much insight into who was listening. Then came television. Brands could buy segments target...
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10.12.25 - 11:30
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Nigeria: International Breweries Elevates Its Premium Portfolio (AllAfrica)
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[This Day] International Breweries Plc, has introduced its newest flagship brand, Budweiser Royale to the Nigerian market at a launch event held in Lagos. The unveiling drew royal dignitaries, government representatives, industry leaders, trade partners, celebrities, and media personalities who came together to witness the unveiling of a super-premium beer designed for consumers who value taste, confidence, and distinction....
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08.12.25 - 08:06
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Extracting hangovers from beer: inside the world′s biggest ′nolo′ brewery in south Wales (The Guardian)
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AB InBev unveils its 'de-alcoholisation' annex at Magor site as demand for once 'lousy' low- or no-alcohol beer risesA “de-alcoholisation facility” sounds like somewhere to check in after a boozy Christmas, but in the new annexe of a brewery in south Wales they are extracting hangovers from beer.With demand for no-alcohol and low-alcohol (“nolo”) beer taking off in the UK, the hi-tech brewing apparatus enables the plant at Magor, which produces more than 1bn pints of Budweiser, Corona and Stella Artois a year, to make the increasingly popular teetotal versions too. Continue reading......
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30.10.25 - 19:36
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Budweiser Brewing 9-Month Profit Down (AFX)
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HONG KONG (dpa-AFX) - Budweiser Brewing Company APAC Limited (BDWBY) Thursday reported nine-month period profit attributable to equity holders of Bud APAC of $594 million, down from $742 million l......
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