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Passat Société Anonyme is a French société anonyme specializing in the wholesale distribution of consumer goods through image-assisted sales channels. As the European leader in this approach, it provides turnkey sales areas equipped with video monitors to large retail outlets, enhancing product presentation and sales efficiency. The company organizes its offerings around seven key product families: beauty and hygiene items such as hair straighteners, massagers, and depilators under brands like Dental and Spirit of Beauty; home comfort and maintenance products including cleaners, chimney care items, and insect repellents from Puissance Verte, Stone Guard, and Facil Home; kitchen utensils like airtight lids, vegetable cutters, and ceramic knives via Durandal and Facil Home; DIY tools under Passat Outillage, Stone Guard, and Kapro; gardening essentials such as benches, rakes, pruning shears, and sprayers from Passat Jardin, Plein Air, and Liseré Vert; leisure products primarily games under the Passat brand; and fitness equipment and accessories including Fitmaxx 5, Actiforme, and Figur Body. Passat Société Anonyme serves markets in France, Benelux, other parts of Europe, the United States, and Canada, focusing on retail, catalog, and mail-order segments within the appliances, tools, and housewares industry. Founded in 1987 and headquartered in Saint-Germain-en-Laye, France, it plays a significant role in supplying innovative household and personal care products to distributors.
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