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16.12.25 - 14:06
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Rapala VMC USA Appoints New President Travis Tuma After Highest Three-Year Sales Volumes in Company History (Business Wire)
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MINNETONKA, Minn.--(BUSINESS WIRE)--#companyrecord--Rapala USA is pleased to announce that Travis Tuma, currently VP of Sales and a valued member of the USA Senior Leadership Team, will succeed Marcus Twidale as President of Rapala VMC USA. After four years of highly successful leadership, Twidale will return to Europe in his new role as VP, Rapala Brand and Group Strategic Brand Management, effective January 1st, 2026.
“With these leadership changes, we are building on a strong foundation and positioning Rapala VMC for a dynamic and exciting future,” said Cyrille Viellard, President and CEO of global Rapala VMC company. “I am confident that with Marcus and Travis in their new roles, we will continue to deliver exceptional products, inspire anglers worldwide, and drive the growth of our iconic brands for years to come.”
Tuma joined Rapala VMC in 2006 as Sales Manager, bringing more than a decade of experience from fishing retail. Since then, he has advanced through the organization, becoming Vice ...
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