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10.09.25 - 07:54
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Cracker Barrel suspends remodeling plans after backlash over logo change (The Guardian)
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US southern-style restaurant chain was met with outrage for changing branding to more minimalist styleCracker Barrel announced on Tuesday that it's suspending plans to remodel its restaurants just weeks after reversing a logo change that ignited a political firestorm.The 56-year-old restaurant chain, known for southern-style cooking and country-store aesthetic, faced intense backlash last month after unveiling a rebranding effort aimed at modernizing its image. The company rolled out a new minimalist logo and plans for more contemporary interiors, and it updated menu items. Continue reading......
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09.09.25 - 01:31
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Our Nation Failed Iryna (ZeroHedge)
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Our Nation Failed Iryna
Submitted by QTR's Fringe Finance
I try to play it down the middle and be a centrist most of the time—I really do. I can admit that it feels like conservatives have outrage over nearly everything nowadays, and it can feel excessive.
Every time conservatives blow up over something like Cracker Barrel making slight changes to its logo—an idea I'll admit I've even written about—we risk becoming the very party that is outraged by everything. It's the old adage in action: “when you point one finger forward, three point back at you.”
But even bearing that in mind, there are some situations that make me truly livid in a way a logo change at Cracker Barrel never could. What transpired over the last few days with the death of Iryna Zarutska, and the media's astounding lack of coverage on it, is one such instance.
By now most people know the story. On August 22, 2025, 23-year-old Ukrainian refugee Iryna Zarutska was fatally stabbed on a Charlotte light rail trai...
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03.09.25 - 18:01
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New Card Data Shows Exactly Why Cracker Barrel Pivoted Back To Old Logo (ZeroHedge)
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New Card Data Shows Exactly Why Cracker Barrel Pivoted Back To Old Logo
Shareholders of Cracker Barrel Old Country Store learned very abruptly last month just how toxic wokeism - what many call the "woke mind virus" - has infected top levels of management, becoming a major liability for the brand and potentially threatening the very existence of the restaurant chain.
CEO Julie Felss Masino's attempt to strip the beloved American aesthetic from Cracker Barrel's logo with a soulless rebrand sparked backlash nationwide.
It took less than a week for the restaurant chain to pivot back, and it is yet another marketing blunder for corporate America.
We're not questioning Masino's intelligence, but many in corporate America have already learned, after Bud Light nearly destroyed itself a few years ago with an ad campaign featuring a male TikToker pretending to be a woman. The saying goes, "go woke, go broke."
This brings us to new data from Bloomberg Second Measure on de...
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