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23.11.25 - 20:21
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Cracker Barrel Marketing ′Expert′ Resigns From Board After Failed Rebrand (ZeroHedge)
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Cracker Barrel Marketing 'Expert' Resigns From Board After Failed Rebrand
Authored by Jacki Thrapp via The Epoch Times,
A board member who was part of Cracker Barrel's controversial and short-lived rebrand has resigned.
Multicultural marketing expert Gilbert Dávila stepped down from his seat on the board of directors for Cracker Barrel Old Country Store Inc. on Nov. 20 as shareholders voted to shrink the governing body from 10 to nine directors.
“We thank our shareholders for their strong show of support today, electing 9 of 10 of the Company's recommended director nominees, including the Company's CEO, Julie Masino,” according to a statement issued on Nov. 20.
The Tennessee-based company's 2025 Annual Meeting on Nov. 20 passed “every” proposal submitted to shareholders, including its incentive plan and executive compensation practices.
However, when the plan was made public, it was revealed that Dávila no longer had a seat at the table. Investors criticized Dávila for being p...
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