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09.12.25 - 17:36
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Moonpig′s use of AI to design and personalise cards drives up sales (The Guardian)
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About half of purchases involve shoppers using online retailer's artificial intelligence-led featuresThe online card service Moonpig has reported a bump in sales thanks in part to its increased use of AI to help design cards, personalise customers' messages and answer queries.The company said sales rose 6.7% to £169m in the six months to 31 October and had remained strong in the weeks since then, largely as as result of increased orders and spend per order at its main Moonpig brand. Continue reading......
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