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22.03.26 - 02:36
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Chinese ′new style tea′ makers expand in South Korea in challenge to coffee dominance (SCMP)
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Chinese tea brands are accelerating their expansion into South Korea, driven by intensifying competition at home and rising demand for healthier beverages in a market long dominated by coffee.
Chagee, known for its milk tea and branding inspired by traditional Chinese culture, said it planned to open three stores in Seoul in the second quarter, marking its first expansion into East Asia outside China.
The company operated 7,338 teahouses as of the end of September and has built a significant......
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