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28.03.25 - 16:42
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Boohoo to rebrand as Debenhams despite Frasers Group′s vote to block it (The Guardian)
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Shareholder meeting turned into latest episode in battle between fashion retailer and Mike Ashley's retail empireBusiness live – latest updatesThe fashion group Boohoo is to forge ahead with a plan to change its name to Debenhams, despite Mike Ashley's Frasers Group voting to block formalisation of the move amid a stinging battle between the two retailers.Boohoo said earlier this month it wanted to rename itself Debenhams, the department store brand it bought out of administration four years ago, after sales from Boohoo's young fashion labels sank more than a fifth amid heavy competition from the likes of Shein. Continue reading......
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11.03.25 - 19:30
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New name but same old struggles for Boohoo (The Guardian)
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Rebrand to Debenhams won't solve the company's issues – the retailer may simply have already had its day in the sunBoohoo rebrands as Debenhams amid drop in sales of youth labels“Debenhams is back,” proclaimed the online retailing group formerly known as Boohoo. Unfortunately, its fast-fashion brands – not just Boohoo itself but also Pretty Little Thing and MAN – haven't gone away. All are struggling badly.Since the latter collection still represents three-quarters of group revenues, new chief executive Dan Finley's upbeat talk about an exciting future feels more than a little premature. The main market-moving news in the strategy rejig and trading update was another downgrade to the City's profit expectations alongside a thumping £40m charge for writing down surplus stock at what are now badged as the “youth brands”. The shares fell 4%. Continue reading......
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11.03.25 - 09:30
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Boohoo rebrands as Debenhams as youth labels struggle (The Guardian)
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Company says successful turnaround of the heritage brand will provide the blueprint for the rest of the groupBusiness live – latest updatesThe online fashion retailer Boohoo is rebranding as Debenhams, after buying it out of administration four years ago, as it took a £40m hit on excess stock in its brands aimed at younger shoppers.Debenhams, founded as a single store in London in 1778, disappeared from the high street when it collapsed in 2021, costing thousands of jobs. Boohoo then swooped for the brand and relaunched it as an online-only retailer. Continue reading......
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17.02.25 - 09:12
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UK marketplace sellers face ′second Brexit′ hit from Trump′s US import rules (The Guardian)
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End of 'de minimis' policy for Chinese goods also expected to hit bigger fashion retailers such as Asos and BoohooMany UK-based independent sellers on marketplaces such as eBay and Amazon could suffer a significant hit to US sales from planned changes to import rules under Donald Trump, with experts comparing the impact to a second Brexit.The new rules, which mean all parcels originating or made in China and being sold into the US must pay import duty – of as much as 15% on fashion items – and an additional 10% tariff, are also expected to impact bigger online clothing retailers such as Asos and Boohoo. Continue reading......
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