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01.05.26 - 06:00
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Saudi Arabia Public Investment Fund To Stop Funding LIV Golf After 2026 Season (ZeroHedge)
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Saudi Arabia Public Investment Fund To Stop Funding LIV Golf After 2026 Season
LIV Golf is preparing to inform players and staff that its main financial backer, Saudi Arabia's Public Investment Fund, will stop funding the league after the 2026 season, according to Golfweek. The announcement—expected midweek—would open the door for CEO Scott O'Neil to pursue new investment to keep the tour running.
Since launching in 2022 as a challenger to the PGA Tour, the circuit has reportedly burned through more than $5 billion while failing to gain meaningful U.S. viewership. Broadcast deals with The CW Network and later Fox did little to improve ratings.
Uncertainty around funding has been building. In April, O'Neil acknowledged the league is only financed through this season, saying future survival depends on securing new backers—even as he publicly maintained LIV is in its best position yet.
Golfweek writes that the timing aligns with a broader shift by PIF, led by Yasir Al-Rumayyan, toward pr...
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