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24.06.25 - 23:54
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FTC Approves Merger Creating World′s Largest Media-Buying Ad Agency, Warns Against Censorship (ZeroHedge)
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FTC Approves Merger Creating World's Largest Media-Buying Ad Agency, Warns Against Censorship
Authored by Naveen Athrappully via The Epoch Times,
The Federal Trade Commission (FTC) has approved advertising services giant Omnicom Group Inc.'s $13.5 billion acquisition of ad company The Interpublic Group of Companies Inc. (IPG) under the condition that Omnicom does not engage in political or ideological discrimination, the agency said in a June 23 statement.
New York-based Omnicom acts on behalf of its clients to buy ads to be displayed on media publishers. On Dec. 9, 2024, Omnicom announced it intended to acquire IPG, also based in New York. The FTC filed a complaint against the acquisition, arguing that the transaction risked consolidating the U.S. media market.
“Omnicom and IPG are the third- and fourth-largest media-buying advertising agencies in the U.S. Combined, they will be the world's largest media-buying advertising agency,” said the FTC statement.
A combined entity increases th...
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23.06.25 - 20:27
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Omnicom and Interpublic Clear FTC Antitrust Review (PR Newswire)
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NEW YORK, June 23, 2025 /PRNewswire/ -- Omnicom (NYSE: OMC) and Interpublic (NYSE: IPG) today announced that the U.S. Federal Trade Commission (FTC) has concluded its antitrust review of Omnicom's proposed acquisition of Interpublic and reached agreement with Omnicom and IPG on a mutually......
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23.06.25 - 20:00
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FTC approves $13.5bn advertising merger but bars coordination over political content (The Guardian)
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US trade commission approves deal for Omnicom to buy Interpublic, creating the world's largest advertising agencyOmnicom's $13.5bn acquisition of rival Interpublic can move forward on the condition the new company does not enter agreements with others to steer ad dollars towards or away from publishers based on political content, the US Federal Trade Commission said on Monday.The agreement with the agency would still allow individual advertisers to specify where their ads are shown, the FTC said. It would also settle potential claims from the FTC's nascent investigation into possible coordination with media watchdogs who have been accused by Elon Musk of helping orchestrate advertiser boycotts of social media platform X. Continue reading......
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18.06.25 - 17:03
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Stacy DeRiso Appointed Initiative Brand President to Lead Agency Globally (Business Wire)
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NEW YORK--(BUSINESS WIRE)--IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG), today announced the appointment of Stacy DeRiso as Brand President of Initiative, leading the agency globally.
Over the last few years, Stacy has been instrumental in helping to shape Initiative's vision and strategy, particularly through the "Fame & Flow" framework. She has a proven track record, deep understanding of Initiative and its clients, and a strong collaborative history with Initiative leadership worldwide.
"We are so happy for Stacy and we are confident that her leadership and strategic vision, combined with her deep understanding of Initiative's brand and culture, will ensure continued success for our clients, our people and the agency,” said Eileen Kiernan, Global CEO of IPG Mediabrands.
This appointment follows Dimitri Maex's decision to leave his role as Global CEO of Initiative and Global President, Mediabrands later this year to pursue a new opp...
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22.05.25 - 22:33
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Interpublic Declares Common Stock Dividend (GlobeNewswire EN)
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New York, NY, May 22, 2025 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) today announced that the company's Board of Directors has declared a quarterly dividend on IPG common stock of $0.33 per share, payable on June 16, 2025, to holders of record at the close of business on June 2, 2025....
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