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24.11.25 - 16:06
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McAfee Labs Research Reveals the Most Impersonated Brands of Holiday Season 2025 and How Shoppers Can Spot the Fakes (Business Wire)
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New insights reveal how scammers copy trusted brands during peak shopping season and what every shopper can do to stay one step ahead.
Key Findings
Tech tops the Cybergrinch list: Scammers are most frequently impersonating major tech brands, especially those tied to popular devices and gaming platforms, like Apple, Nintendo, Samsung, Disney, and Steam. Apple is the number one brand cybercriminals pretend to be, often creating convincing fake websites that look like real Apple pages.
Luxury brands are a prime target: Counterfeit storefronts for handbags, sneakers, and limited-edition drops — for example, Coach, Dior, Gucci, Rolex, and Ralph Lauren — surged 45%, with cybercriminals mimicking brand visuals and holiday promo language.
Shopping scams are rising before the season even starts: 91% of Americans say they're seeing ads from unfamiliar retailers, exposing them to more scam URLs and lookalike sites. That risk is already visible: scam-related URLs climbed about 10% from early October to early Nov...
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